Instructors
Jessica Martin Eckerly
Credentials: MBA, MS in Biotechnology
Position title: CEO and Co-Founder
Forward BIOLABS
Russ Coff
Credentials: PhD in Business Administration
Position title: Professor, Management & Human Resources;
Thomas J. Falk Distinguished Chair in Business
Wisconsin School of Business
Martin Ganco
Credentials: PhD in Business Administration
Position title: Associate Professor, Management & Human Resources
Academic Director of the Weinert Center for Entrepreneurship
Wisconsin School of Business
Mahka Moeen
Credentials: PhD in Strategy and Entrepreneurship
Position title: Associate Professor, Management and Human Resources
Wisconsin School of Business
Course Overview
crb842: Business of Biotech: Sustaining Growth
Year 2, Spring Semester (3 credits)
Organizations spend significant time and resources attempting to map out effective strategies to outperform competitors and achieve lasting success.
How does a firm choose which technologies to develop—and which strategic partners are the best fit?
This course tackles critical management issues in the industry and explores how senior leaders manage knowledge, weigh bundles of potential opportunities, make choices and deal with uncertainty.
By deepening your understanding of business strategies, you’ll be prepared to understand firm-level strategic development and apply strategy principles in day-to-day operations.
Here are some of the topics taught in this course:
Session Topics from Spring 2023
Session 1: Course Introduction, Classic Business Strategies
Session 2: Strategic Analysis Frameworks
Session 3: Applying Strategic Analysis Frameworks
Session 4: Global Strategy
Session 5: Multi-business Strategy; Mergers and Acquisitions
Session 6: R&D Management Strategies
Session 7: Capstone Research Project Presentations