Russ Coff

Russell Coff is the Thomas J. Falk Distinguished Chair in Business at the University of Wisconsin-Madison. His research explores the role of human assets in innovation, creativity, and, ultimately in competitive advantage. For example, he studies management dilemmas associated with human capital including: 1) the management of strategic investments in knowledge-based assets under great uncertainty 2) appropriating value (rent) from competitive advantages, 3) creativity & innovation under conditions of asymmetric information and uncertainty, and 4) how buyers cope in mergers and acquisitions that involve human assets. Coff received his Ph.D. from UCLA and has previously been a faculty member at Emory and Washington Universities.

Russ has served the research community through his participation on a variety of editorial boards including Academy of Management Journal, Academy of Management Review, Organization Science, Strategic Management Journal, and Strategic Organization (where he was a Co-Editor). He also chaired the Business Policy and Strategic Division of the Academy of Management and the Strategic Human Capital Interest Group of the Strategic Management Society. He is a Past President of the Strategic Management Society.